Leadership Team
Leadership Team

Laurie Rood

Laurie Rood

Laurie Rood is the founder and senior advisor of Benefits Done Right (BDR), an insurance brokerage with a different approach to employee benefits consulting. Based in Sacramento, this award-winning company is one of the top 10 insurance brokerages in the world and the fastest growing in the insurance industry.

Laurie graduated from Cal Poly in San Luis Obispo, where she played tennis on the intercollegiate team. Her love of nature sends her outdoors in her free time, and her favorite pastimes include golf, hiking, and of course, tennis. She loves hanging out with family and friends. Laurie is married and has two sons. She has been an insurance advisor for over 20 years.


Jessica Hinkle

Jessica Hinkle

Jessica Hinkle is President of Benefits Done Right, an insurance brokerage with a different approach to employee benefit consulting.

A former entrepreneur, Jessica blends keen analytical insight with the ability to candidly assess business challenges and frame them in clear, frank terms. Her constructive approach to developing practical, realistic solutions springs from her perceptive style and years of extensive experience in the industry. She has a solid grasp of business needs and constantly seeks to maximize resources and improve operations. Jessica believes that remaining informed and nimble are essential in an industry confronted with constant change.

Jessica’s range of responsibilities includes business development, administering operations, supervising marketing and HR, and managing staff. Her business expertise in benefits advising and comprehensive understanding of laws and regulations related to employee benefits — such as HIPAA (the Health Insurance Portability and Accountability Act of 1996) and the Affordable Care Act — contribute to Jessica’s skill in her role as the compliance officer. A licensed insurance agent, Jessica understands the bigger picture and brings that knowledge to the BDR team, where she serves as a senior advisor and contributes to the process of creating discerning, innovative solutions to clients’ business needs and challenges.


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